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Gerry McGovern  Partners |
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Bob Johnson: Partners: Customer Carewords  Bob
Johnson is president of Bob Johnson Consulting, LLC where he has worked
with 46 colleges and universities since 2006 to develop strong online
marketing communication programs.Bob’s popular email newsletter, “Your Higher Education Marketing Newsletter,” is sent monthly to 4,100 subscribers at more than 983 U.S. colleges and universities and others in several other countries including Australia, Austria, Canada, New Zealand, Poland, Russia, Turkey, and the United Kingdom. Between newsletters, he’s writing on “Bob Johnson’s Blog on Higher Education Marketing” and Twitter at HighEdMarketing. He is a founding member in 2009 of the Forum for Higher Education Marketing, a group of thought leaders dedicated to advancing the theory and practice of marketing for colleges and universities, and an Advisory Board member since 2007 of the eduWeb Conference. Bob’s prologue on online communication challenges for strategic enrollment management opens The SEM Imperative, Taking Enrollment Management Online (AACRAO, 2007). Another prologue, “Slaying the Campus Visit Vampire,” opens a 2009 AACRAO book, Campus Visit Programs. Bob is the author of “Advancement and the Web: Thriving in a New World” and “Transforming Your Web Site into a Collaboration Marketing Tool,” (Handbook of Institutional Advancement, CASE Books 3rd ed., 2000). As co-editor of Integrated Marketing Communication, A Practical Guide to Developing Comprehensive Communication Strategies he wrote three chapters, including “Marketing on the Web: Blending the New and the Newer.” (CASE Books 1999). A frequent speaker at professional meetings and online conferences sponsored by Academic Impressions, ACT, American Marketing Association, Aslanian Group – Education Dynamics, and Magna Publications, his topics include “Writing Right for the Web”, web analytics, best practices for online communications, and building websites for brand engagement. Bob chaired the AMA’s annual Symposium for the Marketing of Higher Education from 1994 until 2003. From 2000 to 2005 he was Senior Vice President and Director of Strategy at Creative Communication Associates. Before joining CCA, he held college and university leadership positions in marketing and enrollment for more than 25 years. Bob earned his bachelor’s degree from Alfred University and his Ph.D. in political science from the University of Massachusetts-Amherst. Bob Johnson Consulting Email Bob Johnson More information: Blog: www.bobjohnsonblog.com Twitter: www.twitter.com/highedmarketing LinkedIn: www.linkedin.com/in/bobjohnsonconsulting Back to Partners About Customer Carewords |
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