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Gerry McGovern  Partners |
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Kathy McShea: Partners: Customer Carewords  Kathy McShea is a communicator by heart and a Web management expert by trade who likes to make expression shine. As a North American partner of Customer Carewords, she has a passion for improving the customer experience grounded in experience as a usability practitioner and consumer advocate. In 2001 she founded Emerald Strategies, Inc., to offer strategic communications services that cross over between the offline and online communications worlds. She joined the Customer Carewords team in 2008. McShea has over 26 years of hands-on experience public sector communications with leadership experience managing complex Web site operations. She has substantial public-sector know-how, highlighted by Web consulting experience with the World Bank, the US Air Force and the US House of Representatives. She has led Web training workshops and conducted usability evaluations for a range of clients, including the FCC, the Council on Competitiveness, the Democratic National Committee and the Daughters of Charity and others. While serving as a portal strategist with the US Air Force GCSS-AF Portal team from August 2002 to 2007, she was the primary user experience advocate and authority on the HQ team. Prior to establishing her firm, McShea was a Presidential Appointee in the Clinton Administration, serving as the Director of Consumer Information at the U.S. Department of Energy. There her efforts resulted in a new look and a new name for the agency's homepage as well as a new gateway for callers: 1-800-dial-DOE. Government Executive Magazine recognized energy.gov among the "Best Feds on the Web". Before recharging consumer outreach at DOE, McShea's career included posts as Media Director of the DC office of Consumers Union, publisher of Consumer Reports, and chief spokesperson for US Senator Carl Levin, D-Mich. Professional memberships include the Web Analytics Association, the Usability Professionals Association and the Information Architects Institute. Email Kathy McShea Emerald Strategies Partners About Customer Carewords |
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